Performance-Based Growth Partner for SaaS & Agencies

We partner with specialist agencies and high-value SaaS. We build B2B GTM frameworks to acquire ICP-fit leads and customers.
We actually move the needle.
And only win when you do.

Founded by sales leaders who built $37M+ revenue engines.

Revenue-driven. Proven impact. Velocity as our priority.

Why Founders Choose Vector GTM

We’re GTM operators with a proven track record, not theorists. We build and scale cost-efficient revenue motions with our own hands.

  • Hands-on execution. We become experts in your value prop, personally test ICPs, positioning & messaging, and execute outbound sales and inbound optimisation ourselves.

  • No delegation to juniors. We believe in "lead by example", and we prove sales hypotheses firsthand before scale.

  • We close deals too. Not just leads: we support your pipeline, join calls, produce BoFu content, and contribute to real revenue outcomes.

Proven Track Record

Every company at which we’ve led GTM successfully scaled inbound and outbound sales, multiplied revenue, and received multi-million investments following the traction we drove.

$15M

Our personal outbound sales

For companies who claimed "outbound doesn't work for us"

$37M

Sales under our leadership

By teams we managed, selling to SMEs & SMBs worldwide

433%

Pipeline growth

While maintaining close rate through scale (AppFollow)

3.8x

ARR growth

Achieved leading sales in SaaS
(AppFollow and ApprovalMax)

100%

Success rate building outbound

Every outbound motion we launched, succeeded

"Working with Leo and Juan was a huge help for us. They helped us polish and refine our inbound sales process, built strong nurturing sequences, and showed us how to run much better sales calls.We started seeing impact really fast - within weeks the sequences were already driving better engagement and more productive conversations. Everything they delivered was practical, high-quality, and tailored to our needs, and they were fully committed from start to finish.Would absolutely recommend working with them."

Kirill VaganovHead of Inbound Sales at AppMagic

"First trusted advisor, then VP of Sales, eventually Chief Growth Officer, Leo played a pivotal role shaping and executing our growth.Leo lead high stakes, cross-functional projects. He brought data-driven structure to our product-market fit evaluation, GTM motion, and performance metrics.His ability to prioritise numbers and break down complex challenges into actionable steps was invaluable to the leadership team.I'd recommend Leo to any business looking for someone to drive impactful results."

Konstantin BredyukCEO and Co-Founder at ApprovalMax

"Leo and Juan led the game-changing initiative of custom collateral - analytical, data-driven presentations for cold outreach.This led to instant impact on leadgen, sales, and consistent revenue growth."

Vasily MolotovHead of Analytics at AppFollow

"Juan delivered impressive international sales results - over $10M in ad spend under his leadership.His drive, strategic thinking, and ability to close major deals set him apart from the rest."

Pavel MaurusCo-Founder at AdQuantum and AppQuantum

Key Principles

  • Measurable wins

We identify quick wins, biggest room for growth, and pre-agree deliverables aligned with your GTM KPIs.

  • Hands on

We build with our own hands the messaging, materials and strategy necessary to drive new growth.

  • Pay-for-results

We're compensated for qualified leads, actual sales and impact that we drive for your company.

  • Time to impact

We prioritise speed in deliverables, focusing on immediate implementation and 30-60 day impact cycles.

  • Low-risk and flexible on your end. You keep full control - no lock-ins nor commitments for you, stop anytime.

  • Long-term on our end. We’re invested in building years-long success cases, not running a bunch of one-off projects. And we never work with your direct competitors.

What We Build & Deliver

  1. Outbound LeadGen & Sales

We design and run repeatable outbound engines (ICP, messaging, sequences, collateral, and discovery) and personally source and close high-ACV clients. No AI SDRs.

Results we drive: From cold email to signed contract - we personally close the deals that move your revenue.

  1. Inbound Sequence Benchmarking

We analyse your best inbound sequences, rebuild them for higher conversion, and prove performance through actual metrics. If our sequences don’t beat your baseline, you get a refund.

Key outcome: Higher-converting inbound sequences that directly lift pipeline, demo rates, and closed-won revenue.

  1. Sales-Driven Content

We analyse your GTM, refine ICP and positioning, and build cross-functional content that converts in sales, marketing, and customer success.

Key outcome: New messaging and materials that convert at every stage of the funnel, from cold outbound to account expansion.

  1. Playbooks & Enablement

We build the handoff - playbooks, collateral, training sessions and operational cadence so SDRs/AEs can replicate our performance.

Key outcome: A plug-and-play sales framework your team can scale without us.

  1. Revenue audits

2-week deep-dive review of your GTM, finding revenue leaks in your funnel, conversion obstacles in your messaging, bottlenecks in your GTM processes, ultimately delivering fresh improvement ideas, quick wins and growth hypotheses.

Key outcome: Every audit ends with a bespoke 30-60 day detailed impact roadmap and POA.

  1. Agency Growth

Beyond leadgen, we help negotiate deal structures and close flexible KPIs so campaigns start profitable, launch successfully and scale.

Results we drive: Launching a greater number of target clients, maximising long-term campaign potential from day 1.

  1. Advisory

Ongoing strategic and operational GTM guidance — pricing, hiring, RevOps, strategy and process.

Key outcome: Learning from our past wins and mistakes to compress years of experience into months of execution - without the expensive missteps in GTM.

Meet The Founders

Juan Soriano

Co-Founder, Growth Content & Outbound Strategy

Juan built outbound sales functions from zero to $15M+ in new revenue, helping SaaS and performance marketing agencies expand globally and close high-value clients.At AdQuantum, he personally closed over $10M in international ad spend ($0 before he joined), driving 90% of all non-CIS revenue. At AppFollow, he built outbound from scratch, growing pipeline by 433% YoY, and closing the company’s largest-ever sale through outbound. He replicated his methodology and success for ApprovalMax, and later led GTM at AppMagic, reversing a negative growth trend which led to new revenue all-time highs.Today at Vector GTM, Juan helps founders and revenue teams build outbound systems that actually convert through conversion-centric messaging and collateral, ICP-fit positioning, and first-hand sales execution to unlock new predictable revenue streams.

Leo Popov

Co-Founder, Revenue Operations

Former Head of Sales & Growth at AppFollow and Chief Growth Officer at ApprovalMax, Leo was responsible for initiatives that repeatedly multiplied revenue and drove traction that led to a $5m investment round in 2020 for AppFollow and a $13m round in 2024 for ApprovalMax.With a track record of scaling SaaS sales and leading 20-person cross-functional teams, Leo aligns analytics with execution - combining sales & customer success strategy and processes, sales and upsales coaching, pricing architecture and cost-effective growth experiments into one cohesive approach.At Vector GTM, he now helps SaaS and performance agencies uncover growth levers, generate new sales and maximise current revenue channels.

Our Repeated Successes

Not one-off wins. Our proven frameworks scaled multiple SaaS and agency teams through inbound & outbound sales, growth marketing and partner programs. Different companies. Different industries. Same outcome.

  • Outbound sales from scratch (none of these companies succeeded at outbound until we joined)

  • AdQuantum

  • Closed over 70 new clients from outbound; from Silicon Valley to South Korea, including a LATAM unicorn.

  • AppFollow

  • Closed the company’s largest ever sale in 3 months.

  • ApprovalMax

  • Closed the company’s first ever outbound deal within 2 months.

  • Multi-million revenues & multi-fold revenue growth

  • AdQuantum

  • Over $10 million in international ad spend in 2.5 years, previously $0 before joining the company

  • AppFollow

  • Over 2x growth in MRR in less than 2 years, reaching over $5 million in ARR

  • ApprovalMax

  • Over 3x growth in MRR in 3.5 years, reaching over $9 million in ARR

  • Multi-million investment

  • AdQuantum

  • $8-figure investment, jointly with AppQuantum, from Playrix (2020)

  • AppFollow

  • $5 million investment from Nauta Capital (2020)

  • ApprovalMax

  • $13 million investment from Yttrium (2024)

Let's talk and tailor a GTM strategy for you

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